Many Affiliate Managers try to impress their merchants by recruiting a multitude of affiliates every month as a way to show they are excelling at their job. While recruiting affiliates is a vital part of their job, it’s more important that they recruit the proper affiliates.
It’s like playing Scrabble. It’s not how long the word is, it’s the letters you use and where your place them. The same goes for recruiting affiliates. On any given day any Affiliate Manager can sign up 10 or more affiliates, a great Affiliate Manager will sign up super affiliates and engage them right away in promoting their merchants products. Naturally this takes more time and skillset but is certainly more profitable for the merchant. I’d be willing to bet that the Affiliate Manager that goes for quantity over quality has less than 50% of those recruited affiliates even listing that merchant on their site and less than 10% of them active with the merchant.
You can call it a numbers game and say that with larger numbers of affiliates that eventually there has to be sales. That’s not true. Adding affiliates that have no correlation to the merchant’s products and have no real plan to promote them is a waste of affiliate management time.
The key to recruiting affiliates is to find affiliates that are active in promotions and have an audience that is generally interested in the merchant’s products. Thinking outside the box is fine as long as it does not hurt the merchants branding either. If your merchant has higher quality products you don’t want to cheapen by placing them on sites that sell low quality products because that is what their audience is looking for.
Affiliate managers should always be watchful of the affiliates they approve into their programs and auto approval should never be an option.