When we think of attribution in affiliate marketing we typically associate it with affiliate commissions and how they are affected. Of course, with a fair attribution program set up by affiliate management, affiliates involved in the click stream can all end up with at least some portion of the commission from a sale.
However, how does this affect the merchant? With an innovative attribution program, merchants are able to track and measure their affiliate’s contribution to the end sale. This is helpful to them in that they can then check with the affiliate to identify what type of campaign or marketing efforts they are using to help not only attract consumers but also in learning how they are closing the sale.
I find this to be especially helpful to new merchants that are trying to brand their products. They should be regularly monitoring their attribution results and communicating with their affiliates for best results. Doing this will give them a better understanding of the direction they should take in marketing their products and securing a strong brand. This can also in help them optimize their organic search efforts or paid search efforts.
Maximizing affiliate marketing options is a key to a strong affiliate marketing program and can be achieved with an advanced attribution program which rewards not only the affiliates and keeps them happy but is also useful to the merchant.