I’m not in the habit of sharing other people’s posts but I felt like I should share this one for a couple reasons.
First off, this is a good example of what a Merchant should NOT do. Do not belittle your affiliates, whether they have sent you sales or not, you don’t want to get the reputation of being rude to your affiliates.
Second, this post shows you that as a Merchant, you need good affiliate management. While you may think you know it all, chances are you do not. Affiliate managers in general have a plethora of knowledge on how affiliate marketing works, how to identify scammers or someone not adhering to the TOS properly, not just assuming and making accusations such as Pets Warehouse has done to this affiliate.
Last, if you don’t have a professional affiliate manager or OPM for whatever reason, you should at least have whoever in your company is managing your affiliate program take a course like mine to learn not just the basics but also the intricacies of managing your affiliates and getting the most out of your affiliate program.
The affiliate marketing industry is changing daily and one of the best ways to keep up with it is to attend conferences like Affiliate Summit West or Affiliate Summit East which I will post about in the coming weeks.
Leave a Reply