Cindy Ballard, a performance marketing industry veteran of more than a decade is the CEO of Cindy Ballard Marketing, a Performance Marketing consulting firm. The former Chief Operating Officer of Apogee, I transitioned from affiliate to affiliate manager when I joined Greg Hoffman Consulting shortly after the founding of the agency. I worked with clients designing monthly affiliate promotions for agency newsletters. My duties also included recruiting for every client and I was a true bridge between affiliate and client, answering questions and offering advice in both directions.
I provided site reviews and competitive analyses that provide clients with invaluable insights. I also educated on matters of compliance and best practices.
With my vast experience of both sides of Affiliate Marketing I am now hoping to share my knowledge with others interested in managing their own sites.
When I am not working, I am an avid animal lover, I have a non profit rescue that saves approximately 300 dogs and cats a year. I have several animals of my own inclusive of dogs, cats and horses. I’m a wine lover, sports fan , Harley rider and love the beach. Affiliate marketing is what it all possible.